The Art of Making Ads Perform The best customers, the affluent, upscale market you're targeting, can also be the most demanding and the toughest to reach. Now you can get your message directly to them, in the most receptive atmosphere. With one easy media buy: The combined performing arts magazines. A More Cost Effective Way With a single, affordable buy, your message will be seen at all performances of the Nashville Symphony, the Tennessee Performing Arts Center, the Nashville Ballet, The Nashville Opera, Vanderbilt University and the Tennessee Repertory Theatre. An ad in these gorgeous, four-color programs is a cost-effective way to target over 300,000 customers who have, and can afford, more of everything. A More Persuasive Way The Performing Arts Programs also deliver your message in a particularly effective environment. They give you the chance to "speak" to your prime prospects in a relaxed, social setting when they are the most open and receptive. The programs often get taken home, to be read again, displayed on coffee tables and added to collections. Let it be known that you support your customer's favorite performing arts in this truly unique advertising environment, where your message is not merely seen, but appreciated. A Once a Year Opportunity This annual advertising buy will put you in all six magazines for the coming season. Our representatives will call to discuss your needs, or if you prefer to secure your position immediately, simply Contact Us for an appointment. What our advertisers are saying: "The Performing Arts Magazines allows Vanderbilt to communicate with an important audience, while supporting the arts in Nashville. It is an advertising opportunity that presents the best of both worlds." Vanderbilt University Medical Center "The Performing Arts Magazines always goes above and beyond my expectations. The Arts Magazines have helped us to grow our business by 27%, by directly targeting our business audience. The Arts Magazines is the type of advertising piece that continues to work month after month as it is not a one time read piece. I strongly recommend to anyone looking to advertise in a results driven product to consider The Performing Arts Magazines." Desiree Landtroop Marketing Manager, Carpet Den Interiors "St. Cecilia Academy and Overbrook School designed a new series of ads specifically for the Performing Arts Magazines at TPAC to highlight both schools' love of and interest in the arts. Since then both schools have received more positive feedback on these ads than ever imagined. I personally have literally had at least a dozen people save their booklets from TPAC or symphony performances so that they can bring them back to me to show me the ads. Such recognition and notice for our schools is a wonderful opportunity. Both schools continue to advertise in the Performing Arts magazines year after year because we see great benefits in the audience and exposure provided." Barbara Esteves-Moore Overbrook School and St.. Cecilia Academy
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